2021 Predictions: These 5 Items Will Be in Demand

2021 predictions

EJ’s Auction & Appraisal to Host 3rd Annual New Year’s Day Auction on Jan. 1

GLENDALE, Ariz. (Dec. 21, 2020) – After a crazy year that included a global pandemic, civil unrest, wildfires, and murder hornets, it’s hard to predict anything for 2021. But when it comes to consumer behavior, the secondary market provides strong clues as to “what’s hot” and “what’s not.”

As EJ’s Auction & Appraisal prepares for its 3rd Annual New Year’s Day Online Auction on Friday, Jan. 1, Erik Hoyer, EJ’s owner and auctioneer, is sharing his predictions for five items that will be in demand in 2021:


  • Vintage Timepieces: For centuries, people have been fascinated with horology, which is the study of the measurement of time. And when it comes to collecting vintage watches and timepieces, the market continues to be strong. Vintage brands that are doing well at auction include Rolex, Cartier, Breitling, Movado, Omega, Longines and Patek Philippe.


  • Gold coins and jewelry: Gold markets have been rallying and Hoyer believes the value of gold will continue to increase. One reason is that there is so much political and economic uncertainty. Gold coins will continue to do well at auction, especially if they are highly graded. Gold jewelry is also in demand. Brands that do well include Cartier, Georg Jensen, Kristoff, and costume jewelry manufacturers, like Weiss and Eisenberg.


  • Boats: While there has been an increase for demand for all sporting goods, like camping gear, trampolines, roller skates, and fishing equipment, sales for boats have been off the charts. According to the National Marine Association, total new boat sales in May were the highest in a decade. Hoyer said EJ’s has seen an increased demand for all types of watercraft, from kayaks and jet skis to power boats and water sports gear.


  • Bicycles: Some experts say bikes are “the new toilet paper.” There’s a huge shortage, with some on back order through 2021. Back in April, national sales of bikes, helmets and other accessories reached $1 billion, nearly double of what sales were the year prior. It’s no wonder people are turning to auction houses to find bicycles and gear. There’s also a strong demand for vintage bicycles.


  • Home and Design Products: Not only are people redecorating by switching out their art and other home décor, sales of outdoor furniture and accessories have seen unprecedented growth as people create fresh new looks for their patios, decks, and gardens.


EJ’s Auction & Appraisal’s 3rd Annual New Year’s Day Auction will feature high-end antiques and collectibles from several affluent estates. Items expecting to create a bidding frenzy include a vintage Rolex Oyster Perpetual Day Date 18-karat gold watch, an 1894 $20 Liberty Head gold coin, fine art, a Colt General George S. Patton collector edition pistol, and an antique, circa 1895, Charles Looff Circus World carousel horse.

A free public preview takes place on Thursday, Dec. 31 from 9 a.m. to 5 p.m. Collectors also can preview items and bid online. The New Year’s Day auction starts at 12 p.m. on Friday, Jan. 1. Due to the pandemic, the auction is online only.


EJ’s Auction & Appraisal is located at 5880 W. Bell Road, in Glendale on the northeast corner of 59th Avenue and Bell Road.

For details, visit www.ejsauction.com or call (623) 878-2003.




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